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Standing behind our work is a group of distinguished, experienced leaders who help shape our vision and hold us to it. Meet our board of directors. 

Who we are

HLM is an award-winning, enthusiastic and interdisciplinary team of creative content and usability experts, with more than 100 years of combined experience in health literacy, public health and policy, clinical trials and research, plain language, health education, science communication, and graphic design, which is how we've become national thought leaders in health literacy.

Headshot of Catina O'Leary

Catina O'Leary

President & CEO

As President & CEO, Catina oversees Health Literacy Media’s core activities and programs to set and maintain the strategic vision for the organization. Her primary focus has been on building sustainable health literacy programming to address systemic challenges in the delivery of health care and clinical research, and making health and science information accessible and meaningful to the people who need it most.

Headshot of Allen Todd

Allen Todd

Chief Operating Officer

If you’re looking for a guide as you explore what health literacy and clear communication can look like for your work, let Allen walk with you. Creating and fostering meaningful partnerships with the ever-growing group of health care organizations, nonprofits, pharmaceutical companies, academic institutions (and more) we work with is Allen’s top priority.

Headshot of Candra Asamoah

Candra Asamoah

Director of Digital Media & Strategy

As the Director of Digital Media & Strategy, Candra works with our partners to strategize and develop innovative, creative, and engaging digital content to bridge the gap between complicated health information and the people who need to understand it — striking a balance between aesthetics and evidence.

Headshot of Diane Webb

Diane Webb

Director of Clinical Trial & Science Communications

As the Director of Clinical Trial & Science Communications, Diane works with our partners to create customized health literacy programs and products, with a focus on our Clearly Communicating Clinical Trials (C3T) program.

Headshot of Megan Rooney

Megan Rooney

Director of Health Education

As Director of Health Education, Megan leads our client and partner educational efforts on a wide range of topics in health literacy. Her work includes training and e-Learning development for professionals, as well as patient health education content development.

Headshot of Derek Collins

Derek Collins

Assistant Director of Business & Operations

As the Assistant Director of Business & Operations, Derek manages HLM's administrative, operational, and financial systems. From human resources to accounting, he has a hand in everything related to business development and program development.

Headshot of Mat Stevens

Mat Stevens

Assistant Director of Clinical Trial & Science Communications

As Assistant Director of Clinical Trial & Science Communications, Mat leads the writing, design, and development of clinical trial summaries and science communication materials, with a focus on our Clearly Communicating Clinical Trials (C3T) program.

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Christopher Casey

Assistant Director of Health Communication

As Assistant Director of Health Communication, Casey provides creative leadership and expertise in materials and media development to support HLM's health literacy, health communication, and training programs.

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Arion Castillo

HR & Diversity, Equity and Inclusion Manager

As the HR & Diversity, Equity and Inclusion Manager, Ari makes sure everyone has what they need to do their job in an inclusive environment. She works with the team to develop programs to support a diverse and inclusive work environment. She also manages recruitment, staff retention, and helps to maintain a mentally and physically healthy workplace at HLM.

Headshot of Sam Pettyjohn

Sam Pettyjohn

Senior Advisor of Health Literacy and Communication

As a Senior Advisor of Health Literacy and Communication, Sam provides support for HLM’s health literacy, science, and research programming, and health content development. He brings years of health communication, community-driven science, and public health experience and expertise to the HLM team.

Headshot of Elizabeth Rattine-Flaherty

Elizabeth Rattine-Flaherty

Senior Advisor of Health Literacy and Communication

As a Senior Advisor of Health Literacy and Communication, Elizabeth works across HLM teams with project managers, writers, and designers to create clear messages and develop programs that help people make informed health decisions.

Headshot of Lisa Cary

Lisa Cary

Senior Health Literacy Writer & Training Manager

As the Senior Health Literacy Writer and Training Manager, Lisa reviews hundreds of pages of content every year. She uses health literacy principles to translate health content into plain language, lends an expert eye to everything health insurance-related, and uses her design background to contribute to videography.

Headshot of Christianna Reedy

Christianna Reedy

Senior Science Writer

As a Health Literacy & Science Writer, Christianna uses plain language principles to translate complex science into words that are simple, yet accurate. In the Clearly Communicating Clinical Trials (C3T) program, she distills the process of clinical research, their outcomes, and how they advance medicine into easily digestible summaries.

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Daniel Johnson

Science Writer & Project Manager

As a Science Writer & Project Manager, Daniel has a dual role — communicating complex science information into easy, accurate, and understandable language for the general public to read and coordinating project tasks across the team.

Headshot of Christina Goalby

Christina Goalby

Senior Advisor of Transplant Partnerships and Education

As the Senior Advisor of Transplant Partnerships and Education, Christina dedicates her work to the kidney transplant and living donation community, including patients, providers, and research collaborators to promote informed treatment decisions.

Headshot of Lexi Saltzman

Lexi Saltzman

Project Coordinator

As a project coordinator, who focuses on our Clearly Communicating Clinical Trials (C3T) program, Lexi primarily coordinates the translation and distribution of plain language clinical trial summaries, to ensure that as many people as possible can understand and access the summaries.

Headshot of Tamara Whitehorn

Tamara Whitehorn

Operations Assistant

Tamara's current role as Operations Assistant at HLM is two-fold. As part of the Clearly Communicating Clinical Trials (C3T) team, she supports HLM's audience testing program. As a part of the Business team Tamara provides assistance with grant management, data evaluation, system development, and coordinating project timelines.

Headshot of Rebecca Schriefer

Rebecca Schriefer

Health and Science Writer

As a Health and Science Writer, Rebecca writes health literate materials with evidence-based health literacy best-practices and plain language principles.

Headshot of Elisa Yinh

Elisa Yinh

Creative Content Designer

As a Creative Content Designer, Elisa weaves evidence-based information, clear language, and creative design into digital content to educate and empower public and professional audiences. A health literate design triple threat, she creates engaging animated videos, designs eLearnings, fact-sheets, and social media graphics, and does voiceovers.

Headshot of Eric Glass

Eric Glass

Digital Media Designer

As a Digital Media Designer, Eric helps develop, design, and manage websites at HLM. He ensures that all websites and content are up-to-date, meet current accessibility standards, and function on desktop and mobile devices.

Headshot of Anna Williams

Anna Williams

Health Science Writer

As a Health Science Writer, Anna works with HLM’s partners to write and design patient-facing materials for clinical trials and healthcare services. She uses health literacy principles to ensure HLM’s content is accurate, accessible, and easy to understand. Anna is a member of the Clearly Communicating Clinical Trials (C3T) team.

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